Course lecturer Dr. Fernando Lourenço led IFT Tourism Retail and Marketing Management students to help The Black Sheep Bar and Restaurant to develop campaigns to develop ways to enhance their marketing and promotional effort to attract more customers to visit their shop and to retain existing customers. There are two parts of this year’s project: (1) market research and analysis and (2) development of marketing and promotional campaign. One of the key aims of this project is to increase the number of customers between the time from 2200 to 0300. The priority of the campaign is position in this scope.

The Black Sheep were very pleased with the outcome and would like to congratulate the class for their fantastic effort. The outcome shows professional and innovative quality. As a result, the ideas gained from this project will be executed in the coming months by IFT students. This was an excellent way to build a stronger link with the industry by offering IFT’s support to local enterprises.

Established in 1995, the Institute for Tourism Studies, Macao (IFT) offers the most extensive selection of tourism and hospitality related bachelor degree programmes in Macao, and about twenty thousand participants attend its vocational and professional training courses annually. IFT collaborates with 97 universities and tourism organisations around the world, and builds strong links with 500 leading tourism and hospitality corporations to offer internship opportunities to its students. Being the first institution accredited by the UNWTO.TedQual Certification System for tourism education, IFT has now 7 bachelor degree programmes with the Certification. Currently, the Institute has the most number of bachelor degree programmes certified under the System of any tertiary education establishment worldwide. IFT has received the Medal of Merit in Tourism from the Macao SAR Government, and won twice the Gold Award in ‘Education and Training’ from the Pacific Asia Travel Association (PATA).