A variety of parallel promotions have been launched in support of this year’s “Parade through Macao, Latin City”. The “Parade through Macao, Latin City – Mobile App” allows users to browse details of the event on their mobile devices and includes a camera-phone game, “10 Fun Like”, offering photo up-loaders the chance to redeem limited edition souvenirs.

The Cultural Affairs Bureau and the Photographic Society of Macao have joined hands to organise the “Parade through Macao, Latin City – Photography Contest”, providing local shutterbugs with a platform to exchange and share their images of the festivities. The contest is divided into Student and Public categories.

The Bureau is installing outdoor screens at several locations – St. Dominic’s Square, Rotunda de Carlos da Maia, Areia Preta Park, Avenida do Infante D. Henrique and Travessa de S. Paulo (Tourism and Cultural Activities Centre) – to simulcast the event from 4pm to 7pm on Parade Day (20th December), enabling those residents and tourists unable to join in the parade to experience it and share in the joy.

TDM’s Chinese channel and TDM HD will also televise a live broadcast of the event, and TVB Jade will report on and broadcast parts of the event on its entertainment show Scoop, which airs at 7:30pm that evening. TVB Jade will also air a one-hour TV special, Parade through Macao, Latin City, at 10:30pm on 22nd December, reporting in greater detail about the parade festivities.